Context
In preparation for automating the data transfer between the metrics sheet and the db we need to bring both sources into parity.
Goals
A) make up-to-date data available inside the metrics sheet for use in UXR and strategic convos
B) get the latest manually collected data into the database for use in analysis
C) help us think through the spaces where the two data models easily overlap (or don't) and resolve those issues
Acceptance Criteria
Complete the child tickets on this ticket