To reach volunteers that would like to engage in F2F fundraising we need to develop a communication plan. The communication must both attract interest, but also ensure that engagement continuous over time.

This plan should include:

• Type of communication (description)
• Frequency and rational (frequency)
• Communication tools to use (method)
• Target group analysis (audience)
• Division of labor (owner)

• Basic messages (this should be adjusted to a separate subtask)