Based on the experiences in 2020, further experiments will take place in 2021/2022. We will look at how fundraising can take place in collaboration with various external partners (e.g. carry out the campaign at a GLAM institution), how it can be led / carried out by local volunteer groups at different places in the country, as well as how it can be coordinated with WMF's banner campaign on Wikipedia and how the two fundraising campaigns affect each other.
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Add task: contact similar organisations to see if we can share statistics on members in, vs donors. And other statistics.