Right now the translation server only returns an HTML results page (whether using the standard, debug or sandbox endpoint) with embedded citation metadata. This way, the results can be inspected visually, and can be interpreted by Citoid, which is the only way we currently have to link Wikipedia's automatic citation generator with our Web2Cit-Server.
To better integrate Web2Cit with Wikipedia (T305751), we would need to have an endpoint that returns the citation using a JSON format.