Test Scope
The Wikimedia Foundation asked us to use the copy they use in their fundraising banners. We want to test the effect of it.
Acceptance Criteria
- The banners are based on last year's control banner of last year's desktop-en-07.
- Both banners contain
- the progress bar.
- the average donation amount of €22.25.
- the dynamic visitors-vs-donors sentence.
- the dynamic campaign day sentence.
- an updated (and preliminary) version of the use of funds content.
- "Wikimedia e. V." as the holder of the bank account.
- The banners use the copy defined in the table below.
- Screenshots of the banners are created and uploaded to Shutterbug.
- The submit button logs the viewport dimensions (see T349187: Log viewport measurements on submit events, you need to change event_map.ts)
Banner Copy
| Element | Control banner copy | Variant banner copy |
|---|---|---|
| Full copy headline | ℹ️ To all our readers in Germany, | ℹ️ "Wikipedia is not for sale." – A personal appeal from Wikipedia founder Jimmy Wales |
| Full copy paragraph #1 | This {{ currentDayName }}, {{ currentDate }}, with only a few weeks before 2023 comes to an end, we humbly ask for your support. We are the nonprofit that collects donations on Wikipedia to support free knowledge. If you can, please join the 1% of readers who give. If everyone reading this right now gave just €5, we'd hit our annual goal in a couple of hours. The price of a cup of coffee is all we ask. It's easy to ignore our messages, but we hope you'll take one minute to think about how useful Wikipedia is in your life. Online, Wikipedia is the closest thing we have to a public park or a library where everyone can go to learn. If Wikipedia has given you €5 worth of knowledge this year, please support the technology that makes our projects possible and advance the cause of free knowledge worldwide. — Wikimedia Deutschland | Please don't ignore this 1-minute read. This {{ currentDayName }}, {{ currentDate }}, I ask you to reflect on the number of times you visited Wikipedia in the past year, the value you got from it, and whether you're able to give 5€ back. If you can, please join the 1% of readers who give. If everyone reading this right now gave just 5€, we'd hit our goal in a couple of hours. |
| Full copy paragraph #2 | It's hard to know what to trust online these days. Disinformation and scammers are everywhere. Wikipedia is different. It's not perfect, but it's not here to make a profit or to push a particular perspective. It's written by everyone, together. Wikipedia is something we all share, like a library or a public park. We are passionate about our model because we want everyone to have equal access to quality information - something that is becoming harder and harder to find online. | |
| Full copy paragraph #3 | If Wikipedia has given you 5€ worth of knowledge this year, please give back. There are no small contributions: every edit counts, every donation counts. Thank you. | |
| Slide #1 headline | To all our readers in Germany, | ℹ️ "Wikipedia is not for sale." – A personal appeal from Wikipedia founder Jimmy Wales |
| Slide #1 paragraph | This {{ currentDayName }}, {{ currentDate }}, with only a few weeks before 2023 comes to an end, we humbly ask for your support. We are the nonprofit that collects donations on Wikipedia to support free knowledge. If you can, please join the 1% of readers who give. | Please don't ignore this 1-minute read. This {{ currentDayName }}, {{ currentDate }}, I ask you to reflect on the number of times you visited Wikipedia in the past year, the value you got from it, and whether you're able to give €5 back. |
| Slide #2 | If everyone reading this right now gave just €5, we'd hit our annual goal in a couple of hours. The price of a cup of coffee is all we ask. It's easy to ignore our messages, but we hope you'll take one minute to think about how useful Wikipedia is in your life. | If you can, please join the 1% of readers who give. If everyone reading this right now gave just €5, we'd hit our goal in a couple of hours. It's hard to know what to trust online these days. Disinformation and scammers are everywhere. |
| Slide #3 | Online, Wikipedia is the closest thing we have to a public park or a library where everyone can go to learn. If Wikipedia has given you €5 worth of knowledge this year, please support the technology that makes our projects possible and advance the cause of free knowledge worldwide. — Wikimedia Deutschland | We are passionate about our model because we want everyone to have equal access to quality information - something that is becoming harder and harder to find online. If Wikipedia has given you €5 worth of knowledge this year, please give back. Thank you. |
Banner Preview
control banner
variant banner
