We'd like to understand what happens when new readers come to the Hindi Wikipedia in connection with the April 2018 video campaign (T190730), and how/if they're able to browse further through the wiki.
Research questions:
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[before & during] Do people coming in through the campaign search? Do they find content?
We'd need to know the campaign parameter for when we're sifting through web request logs and search logs, then we can look for:
- Search volume from new readers
- Their searches' zero results rate
- Their engagement with the results (via clickthrough rate)
Before the campaign, we can use the Search Metrics dashboard to get a baseline for these metrics (except the search volume one, which we can query manually because we still need to add that to the dashboard) that we can compare against once the campaign launches.