A while back, back in 2013, we didn't have anonymous editing. When the left navigation menu was opened, we used to show a blue drawer inside the main menu prompting a user to sign up from the left nav.
We ran an A/B test where if an editor signed up to the mobile site, in this scenario, when returning to the page they were prompted by a blue pointer overlay to continue their editing journey.
The A/B test showed editors were more likely to edit when seeing this overlay, thus the code was shipped.
Fast forward to 2018, this code has been neglected and Bartosz has shown it to be broke in 2 fundamental ways:
- There's no way to get into this treatment from the main menu (since there is no pointer overlay anymore)
- When we do show it the url to start editing is broken!
We should thus remove this code.
Research notes which led to this code:
a research draft:
https://meta.wikimedia.org/wiki/Research:Mobile_editor_engagement/Left_navbar_signup_CTA_test
a schema draft:
https://meta.wikimedia.org/wiki/Schema:MobileLeftNavbarEditCTA
trello:
https://trello.com/c/nr63WBAG
Sign off steps
- Given it was proved useful, do we want to relaunch this feature in any way? If so, please create a task and we can explore that.
- Can we find the research related to this work?
- Can we add any information to this task to document what this was, what we tested
- and how it broke?