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Comparative review of engagement emails
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The Growth team is exploring sending "Engagement emails" to New Editors as a Q3/2018-19 project, to try to re-engage editors who haven't made their first edit, or haven't returned to edit again after their first edit.

Goal of the Comparative review

Review the design and copy from emails set by similar sites/apps and identify some best practices to consider for our initial email design.
Aspects of the review will be:

  • Copy and messaging - length, language, voice and tone
  • Visual design (types of illustrations or imagery used)
  • Call to actions (number of CTAs, destination of the CTAs)
  • Email triggers and frequency of contact

Completed review

Note that this is based on a review of English email samples and review of reports on email marketing from English sources.