Continuing discussions started over email, I want to log a task to look into the current state of email data capture. I have compared Sent, Open, and Click (Clickstream) events across several different types of campaigns and recorded the results here:
This sheet compares the recorded results which the Email team has kept and the results I'm seeing through a data pull via frdev1001.
My request is two-fold:
- Identify the cause of any discrepancies
- Ensure all event data is passed to the server from IBM at a level which reflects real-world use. (One send, opens/clicks/unsubs reflective of how contacts interact with email).