It is apparently not possible to change the "display name" you pick when subscribing to a mailing list in the Mailman3 web UI.
https://lists.mailman3.org/archives/list/mailman-users@mailman3.org/message/OQ7IMAELJA6V2KRSRVWTJVP6JXTXJYIB/ somewhat explains how display names work in MM3 and is a mostly related https://gitlab.com/mailman/postorius/-/issues/451 upstream ticket.