Background
The Android app currently has a feature article widget, and a search widget. In analysis, we saw that users who have the search widget have higher average pageviews than Article of the day widget users (Analysis). The iOS app currently does not have a search widget. We previously considered an "Explore Wikipedia" widget with 4 different options that included Search with T259843. The advantage over a single purpose widget, is that it can take up less space on the user's home screen and lock screen.
User story:
- As someone who searches for information and prefers to get results from Wikipedia, I would like to avoid google search app and search Wikipedia through a widget, so that I can get results faster, and avoid being tracked by Google.
- As someone who searches for info often while hanging out with friends, I'd like a lock-screen search Widget, so I can find an answer to a question on Wikipedia in seconds.
Hypothesis
Draft: If we test a search widget into the iOS app, we'll see a 3% increase in overall app retention.
How we'll measure success
- KR 1.1 - 3% increase in overall app retention among users who have access to the widget (measured by A/B test OR pre-post if we don't build an A/B test)
- KR 1.2 (if we build an announcement) 10% of the users who saw the announcement install the widget
- CR 2.1 - What % of searches by widget users come from the widget vs from inside the app?
Requirements
- 1 square search widget available for the Home screen
- Opens the Wikipedia app with the search field active, keyboard active
- Instrumentation for usage
- Add the same instrumentation in place for other iOS widgets
Nice-to-have
- Create lock screen version
- Instrumentation can answer the key results and curiosities above
- New feature announcement for widget (Show on 2nd article view after app updates. End date 1 September)
- Wrap up widget availability & announcement in an A/B test
Inspiration
Examples from Chrome and Duck Duck Go
 |  |
| Home screen | Lockscreen |
Example from Android
Designs
Figma file: https://www.figma.com/design/Oxn04gCxHMe3NMRk7GnBtZ/iOS-14-Widgets?node-id=457-244&t=omtEr0yKgMCxxzE2-0
Widget designs
Announcement design
Notes:
- If possible, we could offer the 'Explore Wikipedia' widget as the middle class size version of this widget.
- Image link: https://upload.wikimedia.org/wikipedia/commons/thumb/8/80/Wikipedia-logo-v2.svg/2244px-Wikipedia-logo-v2.svg.png
