User Story:

As a new Wikipedia account holder on mobile, I want editing workflows that are broken into a series of easy steps, so that I can successfully contribute.

As a new Wikipedia account holder on mobile, I want editing support that is surfaced in the moment that I need it, so that I can successfully contribute.

• Project page: Constructive activation experimentation
• Related epic: T368187: [EPIC] Constructive activation experimentation (Growth work related to Wiki Experiences 1.2)
• Related work: Structured tasks & Edit check

This task is essentially about next steps after T368188: Surfacing Structured Tasks: Early Design Exploration & T370539: Surfacing Structured Tasks: First Iteration Designs.

Gather stakeholder feedback and work on a second iteration of designs.

Background

Current full-page editing experiences require too much context, patience, and trial and error for many newcomers to contribute constructively. To support a new generation of volunteers, we will increase the number and availability of smaller, structured, and more task-specific editing workflows (E.g. Edit Check and Structured Tasks). The Growth team will primarily focus on Structured Tasks, while working closely with the Editing team to ensure our work integrates well with Edit Check.

This project aims to address the following user problem: Getting started editing on Wikipedia is difficult and especially frustrating on mobile devices. I want the editing interface to provide the in-the-moment policy and technical guidance I need, so my initial efforts aren't reverted.

This project aims to achieve the following user outcome: As a new Wikipedia volunteer, I feel confident and enthusiastic about contributing to the Wikimedia movement by editing Wikipedia articles. The tools provided guide me step-by-step, limit distractions, and allow me to learn progressively so I can successfully contribute on my mobile device.

Growth team hypothesis

As part of the Growth team 2024/2025 Annual Plan, the Growth team will explore various ways to increase constructive activation on mobile. This is part of the Wikimedia Foundation 2024-2025 Annual Plan, specifically the Wiki Experiences 1.2 Key Result

Wiki Experiences 1.2 Key Result
Constructive activation: Increase in the percentage of newcomers who publish ≥1 constructive edit in the main namespace on a mobile device.

Wiki Experiences 1.2.3 Hypothesis:
If we conduct user tests on two or more design prototypes introducing Structured Tasks to newcomers within/proximate to the Visual Editor, then we can quickly learn which designs will work best for new editors, while also enabling engineers to assess technical feasibility and estimate effort for each approach.

Acceptance Criteria

• Gather stakeholder feedback (other designers, Growth + Editing stakeholders, Product Ambassadors)
• Iterate on Figma designs based on stakeholder feedback