@Niedzielski currently we do not have any wordmark inside app or any indication that this is wikipedia. We would like to add it to explore screen first. then we would like to add it to the footer of all articles, just like mobile web.

going from zero branding to this much is a good step. We also have a W in title bar of iOS app but we should hiding all chrome while scrolling so the W won't be seen while you are reading an article. plus, the center alignment of W doesn't really work with android because of actions being on top right of the bar.

@Nirzar, we do have some branding in already, although it might not be perfect. The app includes a big W emblem when loading and after loading, we now have that big wordmark in the title bar (see above screenshot; this is actually recently merged). We also show the big W in the about screen but I don't think anyone really visits there. We used to always have that big W in the hamburger menu too. I guess this suggestion is about putting something similar in the toolbar. Maybe we could left align it next to the arrow instead of centering? Or, perhaps, at least use the same blue color for the toolbar?

By the byte, it would be totally cool to revamp the app icon to be a little sexier and also the loading and about screen icons :]

hi @Niedzielski – my 2c is is I agree with @Nirzar about keeping article pages more minimal when it comes to branding.
In Android esp. branding is typically fairly muted on the main/home screen, which is no longer present once you select an item (eg., Drive, Gmail, Photos, and for similar feed-to-article apps see Pocket, Medium). The idea is that once you have gone using the nitty gritty of the app content the branding doesn't need to be as overt.
Also, the title in the App bar is meant to reflect the current page the user is on, so keeping it as blank (as in Gmail) or perhaps showing the article title would convey a better sense of where users are in the app.

Thanks for taking the time to respond thoughtfully. I totally agree with a minimal approach but the current page screen design has _no_ branding AFAIK. I do want to call out that there's some really prominent indicators in the Gmail app you mentioned:

• A sharp red, unmistakable color that's prevalent throughout the app.
• "Compose" is the title. I know I'm in a writing app of some kind.
• My email address is right there at the top. I associate that with my Gmail account and I further know that this writing app must be an email app.
• That fancy paper airplane send button. I think this is unique to Gmail and a form of branding.
• The hint text "Compose email" in the message body makes it unquestionably clear I am in an email app.
• Material Design is a Google concept. Google has an unfair advantage in that every app that uses MD on Android already feels like it comes from Google.

I like that the Gmail app branding is so subtle that at first we might not notice it... But we never mistake what app we're in! This is exactly the kind of branding I'd love for our page screen to have.