Community Growth Framework
- What are the things everyone in the project should know?
- The Community Engagement Department needs a decision-making framework to thoughtfully foster growth in the movement. There have been many research projects conducted over the years to investigate the needs of Wikimedia communities, however, there has never been a comprehensive synthesis of this knowledge into concrete recommendations for CE strategy. The resulting community growth framework will allow Foundation leaders to understand, act on, and communicate how communities grow and make an impact. For more details, see the doc pasted above.
Project details
- What do you want to achieve (goals)?
- A framework for community growth that describes how the Wikimedia community grows from individuals to groups to communities. And what growth means in different contexts. The framework should be visually appealing, conceptually clear, and user friendly
- Who is your target audience (be specific)?
- Foundation leadership (e.g. C-levels, directors, managers). Anyone making strategic decisions about growth and scale. A second target audience are program managers, or anyone designing and implementing programs that need to know what our theory for community growth is.
- How do you want your audience to feel?
- Clear, motivated to take next steps, action-oriented, excited
- What medium do you have in mind and how do you want to distribute it?
- a pdf or something that can be easily shared electronically. A one-pager that a leader can glance at and immediately know what to do/how to use it.
- Do you already have an idea of what you need to roll out your project? If so, please check all that apply (i.e. [x]):
- Blog
- Page on wiki
- Social media
- Email or MassMessage
- Presentation
- Video
- Infographic
- Diagram
- Art piece
- Other: _______
- I don’t know
- How are you measuring your success (key performance indicators)?
- # of programs/projects that incorporate the framework next year; positive reaction from leadership
- What organizational goal is this linked to? (please link to current Annual Plan details)
- Thriving Movement
- When is this due?
- I am hoping you can join us in-person in the SF office, only on Thursday and Friday (We are going to be in the SF office from June 3-7 and could use design help on 6 June, Thursday from 1-5pm and 7 June, Friday from 10-2pm). The only work required before those dates is to read our project overview, where you can get more high-level detail on what we are envisioning for the framework, and my initial (cough...ugly) attempt at a visual: https://docs.google.com/document/d/1RATBas1vxaNRwjJOsJ_CeDycfoAdBS-F0U1XF83ZqqA/edit#heading=h.ekmyz7bznf9z
- Planning: N/A
- Production: June 7
- Launch: June 17
- Please provide additional context & direction:
- Previous attempts: None
- Relevant visual material: https://docs.google.com/document/d/1RATBas1vxaNRwjJOsJ_CeDycfoAdBS-F0U1XF83ZqqA/edit#
- Existing ideas: https://docs.google.com/document/d/1RATBas1vxaNRwjJOsJ_CeDycfoAdBS-F0U1XF83ZqqA/edit#
- Who is leading this project on your team?
- [Dana McCurdy - Manager, L&E - dmccurdy@wikimedia.org]