I just now became aware of this: https://www.mediawiki.org/wiki/Git/Reviewers
Probably worth thinking about what this looks like in a GitLab world - and/or whether there's some builtin GitLab feature that could handle it.
One complication that comes to mind: GitLab CE really only supports one assigned reviewer at a time.
The selected solution is to add people as @ mentions in merge request comments. According to https://docs.gitlab.com/ee/user/discussions/#mentions, All mentioned users are notified with to-do items and emails. Users can change this setting for themselves in the notification settings.