What team/program is this request for?

Campaigns product

What are you requesting?

• Tracking of pageviews of Special:AllEvents: up to 90 days of pageviews counts of Special:AllEvents from webrequest
• Tracking of referrals to event pages from Special:AllEvents: up to 90 days of click data for event pages FROM Special:AllEvents

Data broken out by week and delivered in Gsheets chart form.

What is the problem you're trying to solve?

We will soon be publicly sharing and socializing Special:AllEvents. Many organizers are excited about the potential of such a new event calendar/list, but we do not yet know how effective it may be or how we can potentially improve it just yet. For this reason, we want to collect some baseline data on general usage (pageviews) and its impact on directing users to event pages (referrals). This will also help us in the future for 2024/25 work, since we will be expanding the Event List to become a Community List. When this change occurs, we will want to keep on monitoring pageviews in addition to referrals to WikiProjects.

What decision will you make or action will you take with the deliverable?

• If pageviews are increasing with increased promotion/exposure: This will give us a positive indicator about our work and its value. We can also see if further feature improvements or outreach to new audiences help further increase the numbers.
• If pageviews are not increasing with increased promotion/exposure: We will look into why this may be the case. Does the Event List need to be more discoverable in editor workflows? Do we need to promote the Event List in different spaces? Is there something fundamentally unappealing or not valuable about the Event List? To even begin asking these questions, we would need to see a negative trend in the data.
• If referrals are increasing with increased promotion/exposure: This will give us a positive indicator about our work and its value. This can help us determine if the Event List is encouraging more people to learn about and join events. We can also see if further feature improvements or outreach to new audiences help further increase the numbers.
• If referrals to event pages are very low: We will look into why this may be the case. Are there not enough events that cover the interests or needs of the people who are viewing the pages? Are we not giving enough contextual information on the events to get people informed and excited about the events? To even begin asking these questions, we would need to see a negative trend in the data.

Deliverable
Gsheet
Gitlab code repository
FYI Key notes