User story:

As the Growth team, I want to be sure we consider instrumentation & measurement for every feature we release, because we only want to scale out features that improve new editor onboarding and retention.

Parent task: T360485: [EPIC] Newcomer homepage: Community updates module (FY23/24 WE1.3 / FY24/25 SDS2.1.3)

Designs:

Community updates: Figma designs for Homepage module.

Community updates: Figma designs for the configuration form.

What we want to measure:

Leading indicators:

• Awareness: Total individual views (how many account holders visited their Homepage while this feature was visible)
• Consideration: Total Click Through Rate
• Activation: Are account holders who saw this new feature more or less likely to activate.

Lagging indicators:

• Conversion: After click through, registration for event / program
• Retention: Are account holders who saw this new feature more or less likely to be retained?
• Editing high-impact topics: Are account holders who saw this new feature more or less likely to edit "key topic areas" (Related: WE2.1)

Guardrail metrics:

• CTR & completion rate for Suggested Edits
• Questions asked to Mentors
• Page load performance (time to first paint, full page load, etc.)
• Page load error rates

Measurement & Instrumentation details:

TBD

Acceptance Criteria:

TBD