Definition Progress
- Summary
- Rationale
- Success Metrics
- External Dependencies
- Unknowns
- Product Plan
- Prototyping
- MVP
- User stories
- User Story Phab Tickets
- Metrics Implementation
- Metrics Phab Tickets
- Estimates
- Delivery Date
Summary
Add a screen with feeds powered by recently viewed articles, nearby, "Today" content to give users something to browse when they do not have a specific destination.
Goal Visibility
External
Rationale
Product has expressed an interest in making the iOS app "A destination". Meaning that users should open up the app with no specific task or goal in mind.
To facilitate this, a "Discover" screen was proposed to surface content that is likely to be interesting to the user based on "passive" input (browsed, articles, location, time)
This is also viewed as a way to differentiate the apps from the web.
Success Metrics
Engagement with Discover screen should be greater than engagement with the "W" menu
Demonstrates that users find the Discover screen more engaging than the "W" menu which it replaces (as measured by clicks)
Engagement with Discover screen is greater than engagement with the Today Screen
Demonstrates that users find the Discover screen more engaging than the today screen which it replaces
When the Discover Screen is viewed, 5% of users engage with it before performing another task
Demonstrates that users are opening the app with the primary goal of engaging with the Discover screen
Increase the number of articles browsed per session
Demonstrates that the Discover screen is encouraging users to browse more content overall
External Dependencies
Related Content Service - it should not need additional work for the MVP.
Unknowns
How "good" the related Article API is. Or rather how relevant. We will need to implement a plan to test in beta and implement analytics to measure engagement.
Order of content. What content should be "above the fold".
Product Plan
Prototyping
Prototypes were completed by design in Q3/Q4.
MVP
- Create discover screen with content
- Today
- Nearby
- Content related to saved pages
- Content related to browsing history
- Remove redundant items in "W" menu
- Analytics to measure engagement
User Stories
| User Story | Ticket |
|---|---|
| As a curious apps reader, I'd like a feed of articles/facts/images so that I can learn more about topics I'm interested in | T93327 |
| As a reader, I'd like suggestions for what I can read next based on my previously read articles | T90256 |
| As a user I should be asked before displaying content in the discovery feed that is based on my personal data. I should also be able to change my decision later | T104816 |
| As a user, I want to see nearby articles on the Discover screen | T104817 |
Metrics Implementation
Measure taps on any item on the discover screen. Be sure to associate taps with sessions.
Timeline Estimate
| Task | Estimate |
|---|---|
| Mockups | 2 weeks |
| Development | 4 weeks |
| Beta Testing | 1 week |
Delivery Estimate
August 2015