Definition Progress

The following is a checklist for completion of the definition of the Epic. Make sure to check these off as you complete each item.

• Summary
• Rationale
• Success Metrics
• External Dependencies
• Unknowns
• Product Plan
  • Prototyping
  • MVP
  • User stories
  • User Story Phab Tickets
  • Metrics Implementation
  • Metrics Phab Tickets
  • Estimates
  • Delivery Date

Summary

We'd like to perform an experiment with a limited set of Mobile Web users by showing them a banner that tells them about the Android App, and directing them to the Play Store to install the app. The experiment will measure the effectiveness of such a banner, as well as retention of the app by the user after installing.

Goal Visibility

WMF quarterly goal.

Rationale

As the app grows more and more feature-rich, we'd like to explore the possibility of letting users know about the app by means of a web banner. This experiment will tell us how effective such a banner would be.

Success Metrics

The success metric of this experiment should not correspond to the number of new users of the app, but simply the fact that we were able to measure how many new users we acquired via the web banner. In other words, the experiment should be allowed to produce a negative result, not just a positive one.

External Dependencies

This will depend on the Fundraising team to design the web banner, and the Mobile Web team to implement the banner, and display it to the correct subset of users we'd like to target. The Android team will be responsible for adding functionality to the app to track whether the install came from the web banner, or some other source.

Unknowns

This needs to be precisely coordinated with the Fundraising and Mobile Web teams

Product Plan

Prototyping

A prototype of the web banner will be needed, but this should be handled by the Fundraising team.

MVP

An updated app that logs an event based on metadata passed to it by the Play Store.

User Stories

See blocking tasks.

Metrics Implementation

Timeline Estimate

Delivery Estimate

What is the estimated ship date to end users?