During the India campaign of 2020, we determined that there is definite benefit to lowering the minimum donation amount in India. There may be other markets where this could also be useful. Today, setting a minimum has to be set for all markets. Creative and Payments teams would like to have the ability to set the minimum donation amount by market vs for all markets. We may want to make decisions relative to cost vs donation lift realized by market so we'd prefer to have the ability to set this by country vs having all markets set with the same minumum.
|Resolved||jgleeson||T261436 Implementing a configurable minimum donation amount by country|
|Resolved||jgleeson||T305152 Refactor ConfigurationReader|
Results for India in moving to 75INR vs 150
Big end-of-campaign test win for 75 INR minimum (control is 150) -- All sizes won!
Desktop large: 52% lift! | Desktop small: 57% lift | Mobile large: 52% lift! | Mobile small: 84%!!!
There is a desire to set a lower than usual. minimum for Argentina now, however as it is running with all of the other LATAM countries, going below the threshold can't occur. Put it on the list of justifications for this work.