Description
In T295976: Deploy sticky header to pilot wikis and launch A/B test we deployed an A/B test to logged-in users on the pilot wikis for the desktop improvements project. This task will contain the analysis of the results of the A/B test.
Questions and hypotheses
- Does the sticky header decrease the need to stroll to the top of the page?
- Is the functionality added to the sticky header used and how frequently?
- What is the clickthrough rate (per pageview or per session) of each item on the sticky header (Note: Maybe overall number of clicks can answer the question)
- What is the ratio of clicks of sticky header items to the corresponding items at the top of the page
- Is there an overall increase in clicks to the functionality available in the sticky header (i.e. the sum of the sticky header functionality and the corresponding items at the top of the page)
Done
AB test analysis report: https://jenniferwang-wmf.github.io/Web_sticky_header/