For the experiment, we want to understand whether Wiki-Highlights generate more engagement than long-text Wikipedia articles.
We want to analyze the difference in the following metrics between 2 groups:
- Time on site/ session length
- i.e. willingness to consume article summaries.
- This includes total time, time on Homepage and time on Content Page (article/highlight)
- Significant differences between countries if any
We also want to collect the following metrics/data for both groups:
- Summaries/Article completion rate
- willingness to complete a summary.
- User getting to the end of the specific highlight or end of the article.
- Significant differences between countries if any
- Number of summaries/articles consumed per session
- i.e. willingness to view subsequent summaries.
- Significant differences between countries if any
- Articles/ Highlights with majority reads
- Categories/Topics with majority reads