Context
The Growth team requests support from the Design Research team in support of WE1.2.6 Surfacing Structured Tasks for readers. Specifically, the Growth team aims to build on work that exploring the "add a link" structured task for logged-in readers on mobile who haven't yet edited, and is preparing for an experiment in Q3 that aims to increase the percentage of new account holders who constructively activate on mobile by 10% compared to the baseline. Specifically, this research will explore designs for surfacing an "add an image" structured task for logged-in readers who haven't yet edited, in support of a possible follow-on hypothesis to WE1.2.6.
Relevant documents:
Related tasks:
Description.
The Growth team has attempted to explore these designs through a series of unmoderated user tests on the Userlytics platform, however the results were not fully satisfactory, and moderated interviews may be necessary to satisfactorily explore the underlying concepts with potential users of the feature. Specifically, the Growth team is interested to address the following questions/issues:
- The designs under consideration are quite different and each offers its own pros and cons.
- Which design(s) seems to appeal most to users? Which makes the most sense?
- What reaction do users have to encountering the "robot" icon? Do they conceptually link it to AI?
- How do they interpret the instructions?
- Which placeholder image is the strongest choice?
Expected Deliverable.
A short research report (slide deck) and short presentation to the team, and/or to the team's PM and designer.
Estimated Effort.
- ~5 moderated interviews with Wikipedia readers or new editors, lasting approximately 45-minutes each.
- readers are relatively easy to recruit, and can be found both in the WMF Design Research participant database and through the Userlytics platform
- Priority
It would be ideal to have interviews completed and findings prepared by mid January, 2025, in order to support the planned Q3 experiment.
I need this task resolved in:
[X ] 1 month.
- Other. Do you have any other questions or comments ?
For use by WMF Research team; please leave everything below as it is:
- Does the request serve one of the existing Research team's audiences? If yes, choose the primary audience. (1 of 4)
- What is the type of work requested?
- What is the impact of responding to this request?
- Support a technology or policy need of one or more WM projects
- Advance the understanding of the WM projects.
- Something else. If you choose this option, please explain briefly the impact below.