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[EPIC] Mexico awareness campaign
Open, NormalPublicDec 31 2018

Description

RACI Chart

RJorge, Zack, WMMX
ABlanca, Zack
CSatdeep
IPublish to meta

Timeline / deliverable due dates

  • August/September - Baseline phone survey (3-4 weeks) T193592
  • TBD - Filming complete T193412
  • Oct 11 - copy due for landing pages T203493
  • Nov 1 - custom landing pages T200289
  • Nov 7 - Final video cut and in hand T193412
  • ⚓Nov 14 - Latest possible campaign launch
  • Jan 31 - post campaign survey completed T193593
  • Feb 15 - post campaign survey analyzed
  • Feb 15 - short term traffic analysis completed T210813
  • March 1 - campaign report due T210795

Project description
Execute campaign to raise awareness in Spanish speaking LATAM. Includes video launch and accompanying marketing, updates to main page (pending community consultation), and monitoring/evaluation.

Possibility to include TV placement for video as well,

Details

Due Date
Dec 31 2018, 8:00 AM

Related Objects

Event Timeline

Restricted Application added a subscriber: Aklapper. · View Herald TranscriptApr 27 2018, 10:55 PM
aripstra moved this task from Backlog to Doing on the New-Readers board.Apr 30 2018, 4:41 PM
aripstra moved this task from Doing to Epics in progress on the New-Readers board.
Vvjjkkii renamed this task from [EPIC] Mexico awareness campaign to w1daaaaaaa.Jul 1 2018, 1:13 AM
Vvjjkkii removed ZMcCune as the assignee of this task.
Vvjjkkii raised the priority of this task from Normal to High.
Vvjjkkii updated the task description. (Show Details)
Vvjjkkii edited subscribers, added: ZMcCune; removed: Aklapper.
RichSmith renamed this task from w1daaaaaaa to [EPIC] Mexico awareness campaign.Jul 1 2018, 12:50 PM
RichSmith assigned this task to ZMcCune.
RichSmith lowered the priority of this task from High to Normal.
RichSmith updated the task description. (Show Details)
RichSmith edited subscribers, added: Aklapper; removed: ZMcCune.
atgo updated the task description. (Show Details)EditedJul 23 2018, 4:38 PM

Anchoring date is campaign, and phone surveys will be run along that schedule. Needs 2 months lead time to schedule survey.

atgo updated the task description. (Show Details)Jul 23 2018, 4:40 PM
atgo updated the task description. (Show Details)Jul 24 2018, 7:27 PM
ZMcCune updated the task description. (Show Details)Jul 30 2018, 11:00 PM
atgo updated the task description. (Show Details)Aug 2 2018, 5:26 PM
atgo updated the task description. (Show Details)Aug 2 2018, 6:24 PM
atgo updated the task description. (Show Details)
atgo set Due Date to Dec 31 2018, 8:00 AM.Aug 8 2018, 8:46 PM
atgo updated the task description. (Show Details)Aug 10 2018, 3:06 PM
atgo updated the task description. (Show Details)Sep 10 2018, 9:44 PM
atgo updated the task description. (Show Details)Sep 10 2018, 9:48 PM
atgo updated the task description. (Show Details)Sep 10 2018, 11:14 PM
atgo updated the task description. (Show Details)Sep 18 2018, 7:40 PM
atgo updated the task description. (Show Details)Jan 2 2019, 9:51 PM
atgo updated the task description. (Show Details)