Page MenuHomePhabricator
Create Task
Maniphest T193299

[EPIC] Mexico awareness campaign
Closed, ResolvedPublicDec 31 2018
Actions

Description

RACI Chart

RJorge, Zack, WMMX
ABlanca, Zack
CSatdeep
IPublish to meta

Timeline / deliverable due dates

  • August/September - Baseline phone survey (3-4 weeks) T193592
  • TBD - Filming complete T193412
  • Oct 11 - copy due for landing pages T203493
  • Nov 1 - custom landing pages T200289
  • Nov 7 - Final video cut and in hand T193412
  • ⚓Nov 14 - Latest possible campaign launch
  • Jan 31 - post campaign survey completed T193593
  • Feb 15 - post campaign survey analyzed
  • Feb 15 - short term traffic analysis completed T210813
  • March 1 - campaign report due T210795

Project description
Execute campaign to raise awareness in Spanish speaking LATAM. Includes video launch and accompanying marketing, updates to main page (pending community consultation), and monitoring/evaluation.

Possibility to include TV placement for video as well,

Details

Due Date
Dec 31 2018, 8:00 AM

Related Objects
Search...

Event Timeline

• atgo created this task.Apr 27 2018, 10:55 PM
Restricted Application added a subscriber: Aklapper. · View Herald TranscriptApr 27 2018, 10:55 PM
• atgo merged a task: T190740: [epic] Mexico awareness campaign.Apr 27 2018, 10:55 PM
• aripstra moved this task from Backlog to Doing on the New-Readers board.Apr 30 2018, 4:41 PM
• aripstra moved this task from Doing to Epics in progress on the New-Readers board.
• atgo removed a subtask: T193411: Develop and sign contract with agency.Apr 30 2018, 4:44 PM
• Vvjjkkii renamed this task from [EPIC] Mexico awareness campaign to w1daaaaaaa.Jul 1 2018, 1:13 AM
• Vvjjkkii removed ZMcCune as the assignee of this task.
• Vvjjkkii raised the priority of this task from Medium to High.
• Vvjjkkii updated the task description. (Show Details)
• Vvjjkkii added projects: CheckUser, Connected-Open-Heritage-Batch-uploads (RAÄ-KMB_1_2017-02), Tamil-Sites, Gamepress, Hashtags, Jade, KartoEditor, Language-2018-Apr-June, New-Editor-Experiences, Mail, TCB-Team (now WMDE-TechWish).
• Vvjjkkii edited subscribers, added: ZMcCune; removed: Aklapper.
RichSmith renamed this task from w1daaaaaaa to [EPIC] Mexico awareness campaign.Jul 1 2018, 12:50 PM
RichSmith assigned this task to ZMcCune.
RichSmith lowered the priority of this task from High to Medium.
RichSmith updated the task description. (Show Details)
RichSmith removed projects: TCB-Team (now WMDE-TechWish), Mail, New-Editor-Experiences, Language-2018-Apr-June, KartoEditor, Jade, Hashtags, Gamepress, Tamil-Sites, Connected-Open-Heritage-Batch-uploads (RAÄ-KMB_1_2017-02), CheckUser.
RichSmith edited subscribers, added: Aklapper; removed: ZMcCune.
• atgo updated the task description. (Show Details)EditedJul 23 2018, 4:38 PM

Anchoring date is campaign, and phone surveys will be run along that schedule. Needs 2 months lead time to schedule survey.

• atgo updated the task description. (Show Details)Jul 23 2018, 4:40 PM
• atgo updated the task description. (Show Details)Jul 24 2018, 7:27 PM
• atgo added a subtask: T200289: New custom landing pages for marketing campaign in es.wiki.Jul 24 2018, 7:40 PM
• atgo closed subtask T193310: Hire community coordinator for LATAM as Declined.Jul 27 2018, 7:14 PM
ZMcCune updated the task description. (Show Details)Jul 30 2018, 11:00 PM
• atgo updated the task description. (Show Details)Aug 2 2018, 5:26 PM
• atgo updated the task description. (Show Details)Aug 2 2018, 6:24 PM
• atgo updated the task description. (Show Details)
• atgo set Due Date to Dec 31 2018, 8:00 AM.Aug 8 2018, 8:46 PM
• atgo updated the task description. (Show Details)Aug 10 2018, 3:06 PM
• atgo closed subtask T201690: Update es.wiki main page (on mobile) as Declined.Sep 10 2018, 8:58 PM
• atgo updated the task description. (Show Details)Sep 10 2018, 9:44 PM
• atgo updated the task description. (Show Details)Sep 10 2018, 9:48 PM
• atgo updated the task description. (Show Details)Sep 10 2018, 11:14 PM
• atgo updated the task description. (Show Details)Sep 18 2018, 7:40 PM
• atgo closed subtask T200289: New custom landing pages for marketing campaign in es.wiki as Resolved.Nov 29 2018, 9:44 PM
• atgo mentioned this in T210813: Analysis of short term impact of Mexico campaign to site and landing page traffic.Dec 1 2018, 12:48 AM
• atgo closed subtask T193412: Produce marketing campaign (Mexico) as Resolved.Jan 2 2019, 9:10 PM
• atgo updated the task description. (Show Details)Jan 2 2019, 9:51 PM
• atgo updated the task description. (Show Details)
• chelsyx mentioned this in T215995: Analysis of long term impact of Mexico campaign to eswiki traffic.Feb 13 2019, 6:42 AM
• DFoy closed subtask T193590: Phone surveys for Mexico as Resolved.Nov 25 2019, 5:08 PM
Aklapper added a comment.Mar 25 2020, 9:28 AM

@ZMcCune: Hi! This task has been assigned to you a while ago. Could you maybe share an update? Do you still plan to work on this task, or do you need any help?
If this task has been resolved in the meantime: Please update the task status (via Add Action... → Change Status in the dropdown menu).
If this task is not resolved and only if you do not plan to work on this task anymore: Please consider removing yourself as assignee (via Add Action... → Assign / Claim in the dropdown menu): That would allow others to work on this (in theory), as others won't think that someone is already working on this. Thanks!

Aklapper closed this task as Resolved.Apr 6 2020, 3:05 PM

T193593#5999345 states that this was completed in 02/2019.
@ZMcCune: Feel free to reopen if incorrect.

• AMuigai closed subtask T210795: Complete report for Mexico campaign as Resolved.May 5 2020, 5:49 PM
Content licensed under Creative Commons Attribution-ShareAlike (CC BY-SA) 4.0 unless otherwise noted; code licensed under GNU General Public License (GPL) 2.0 or later and other open source licenses. By using this site, you agree to the Terms of Use, Privacy Policy, and Code of Conduct. · Wikimedia Foundation · Privacy Policy · Code of Conduct · Terms of Use · Disclaimer · CC-BY-SA · GPL · Credits