Recurring donors have automated contributions set up, and therefore do not need/want to see fundraising banners. Advancement will be emailing them to give them ways to not see the banners. One of the options they'll have is to create an account, because logged-in users generally do not see banners.

There will be a test of some 20k emails, and if successful, a subsequent send with about 200k.

In these tasks, we'll create the landing page and link for this email send and analyze the rate of account creation and activity of those accounts.