As part of WMF's work around the newcomer experience, we have this objective:

Account creation: internet users in our target markets learn that they can contribute to Wikipedia, are prompted to begin contributing and to create an account to have access to the newcomer experience.

Donors are a part of our community who have given to the Wikimedia movement financially. We believe that some of them have the potential to also give to the movement through contributing to the wikis. In this epic, we will test hypotheses around how we might engage donors into becoming new editors.

We will also test hypotheses around using events and partnerships to generate new editors.