This task is for making the landing pages that will be used for upcoming fundraising campaigns in Latin America, India, South Africa.
Campaign summary: The fundraising team maintains the “Thank you page”, which all donors from emails and banners see after completing their donation. We’re hoping to add a permanent call to action for “learn to edit Wikipedia” that goes to the Newcomer features on this page in these countries.
Request Description: Create landing pages for donors clicking on the CTA from the thank you page in English, Spanish (Latin American) and Portuguese (Brazilian). URL parameters are in parentheses.
|#||Campaign scope||Language||wiki project||campaign URL pattern||Beta URL||Test URL||Prod URL|
|1||Latin America||English||enwiki||campaign=typage-latam-en-2022||desktop, mobile||desktop, mobile||desktop, mobile|
|2||Latin America||Spanish||eswiki||campaign=typage-latam-es-2022||desktop, mobile||desktop, mobile||desktop, mobile|
|3||Latin America||Portuguese||ptwiki||campaign=typage-latam-pt-2022||desktop, mobile||desktop, mobile|
|4||India||English||enwiki||campaign=typage-in-en-2022||desktop, mobile||desktop, mobile||desktop, mobile|
|5||South Africa||English||enwiki||campaign=typage-za-en-2022||desktop, mobile||desktop, mobile||desktop, mobile|
Our Latin America bundle includes Argentina, Brazil, Chile, Colombia, Peru, Mexico, Uruguay.
List of landing pages needed: 5 total forms of landing pages, each with desktop and mobile versions.
Describe user experience after account creation for each page: Users will click on the “learn to edit” CTA on the thank you page and come to the donor-specific create an account page, then be brought to the homepage. They will not go to the welcome survey (even in Spanish Wikipedia even though the welcome email campaign is running there).
Creative assets to be provided: Image(s) for desktop version, (Smaller) image(s) for mobile version, Text copy for desktop, (Reduced) text copy for mobile. Landing pages will have the same heart image as mentioned in this example.
Format of assets: Text for desktop and mobile versions of landing pages.
Text Copy: Fundraising: TY Page landing pages copy
Specify placement of assets for each page: (please use this example to describe the placement of assets for both desktop and mobile versions - where should the image or video go, where should the bolded or non-bolded text go, etc.) Exactly the same design as example
Include standard data disclaimer: Yes
- English: By creating your account on this page, it will be associated with this campaign for experience and analysis purposes.
- Spanish: Al crear tu cuenta en esta página, será asociada a esta campaña con fines relacionados con la experiencia y el análisis.
- Portuguese: Ao criar sua conta nesta página, ela será associada a esta campanha para fins de experiência e análise.
Campaign dates: May 23, 2022, we would need links by May 18 or so to incorporate into TY Page code
Deadline date for providing assets (we will need at least a couple of weeks for testing and making changes): May 2
Name of final approver of the campaign materials: Haley Nordeen & Thea Skaff