Hi iOS app colleagues! I'm writing to kick off the annual, lucrative fundraising messages y'all run in the Wikipedia app conterminously with our web Wikipedia end of year push. We've been doing this for a few years but I'm getting the task started a little bit later than I'd like; my apologies and please let me know if there are any concerns about execution on your end.

Dates: 30 November - 31 December
Language: English only
Countries: US, CA, GB, IE, AU, NZ

We'll be able to track clickthroughs and donations on our side. Can y'all confirm that tracking impressions can be done through EventLogging the same as last year?

We can carry forward the same designs and functionality from last year (T266290), but we have some updated copy and new links for you:

US

To all our readers in the U.S.,
Please don't scroll past this. Today we humbly ask you to defend Wikipedia's independence. 98% of our readers don't give; they simply look the other way. If you are an exceptional reader who has already donated, we sincerely thank you.
If you donate just $2.75, or whatever you can today, Wikipedia could keep thriving for years. Most people donate because Wikipedia is useful. If Wikipedia has given you $2.75 worth of knowledge this year, take a minute to donate. Show the world that access to reliable, neutral information matters to you. Thank you.

CA

To all our readers in Canada,
Please don't scroll past this. Today we humbly ask you to defend Wikipedia's independence. 98% of our readers don't give; they simply look the other way. If you are an exceptional reader who has already donated, we sincerely thank you.
If you donate just $2.75, or whatever you can today, Wikipedia could keep thriving for years. Most people donate because Wikipedia is useful. If Wikipedia has given you $2.75 worth of knowledge this year, take a minute to donate. Show the world that access to reliable, neutral information matters to you. Thank you.

AU

To all our readers in Australia,
Please don't scroll past this. Today we humbly ask you to defend Wikipedia's independence. 98% of our readers don't give; they simply look the other way. If you are an exceptional reader who has already donated, we sincerely thank you.
If you donate just $2.75, or whatever you can today, Wikipedia could keep thriving for years. Most people donate because Wikipedia is useful. If Wikipedia has given you $2.75 worth of knowledge this year, take a minute to donate. Show the world that access to reliable, neutral information matters to you. Thank you.

NZ

To all our readers in New Zealand,
Please don't scroll past this. Today we humbly ask you to defend Wikipedia's independence. 98% of our readers don't give; they simply look the other way. If you are an exceptional reader who has already donated, we sincerely thank you.
If you donate just $2.75, or whatever you can today, Wikipedia could keep thriving for years. Most people donate because Wikipedia is useful. If Wikipedia has given you $2.75 worth of knowledge this year, take a minute to donate. Show the world that access to reliable, neutral information matters to you. Thank you.

GB

To all our readers in the UK,
Please don't scroll past this. Today we humbly ask you to defend Wikipedia's independence. 98% of our readers don't give; they simply look the other way. If you are an exceptional reader who has already donated, we sincerely thank you.
If you donate just £2, or whatever you can today, Wikipedia could keep thriving for years. Most people donate because Wikipedia is useful. If Wikipedia has given you £2 worth of knowledge this year, take a minute to donate. Show the world that access to reliable, neutral information matters to you. Thank you.

IE

To all our readers in Ireland,
Please don't scroll past this. Today we humbly ask you to defend Wikipedia's independence. 98% of our readers don't give; they simply look the other way. If you are an exceptional reader who has already donated, we sincerely thank you.
If you donate just €2, or whatever you can today, Wikipedia could keep thriving for years. Most people donate because Wikipedia is useful. If Wikipedia has given you €2 worth of knowledge this year, take a minute to donate. Show the world that access to reliable, neutral information matters to you. Thank you.

Donate link: https://donate.wikimedia.org/?uselang=en&appeal=JimmyQuote&utm_medium=WikipediaApp&utm_campaign=iOS&utm_source=app_2021_6C_iOS_control&monthlyconvert=Default
Donor policy link: https://foundation.wikimedia.org/wiki/Donor_privacy_policy/en

Thank you very much. I know there's not a lot of shared work on this, but it is a meaningful way to include highly engaged readers in our donor base; and it holds open the possibility of more and deeper collaboration among our teams in the future. I admire your work. TY