As explained in T137495, we want to run a test on the wikipedia.org portal page by adding links to the Wikipedia and Wikimedia apps to see what kind of interest it generates.
For the Discovery team, our measurement of success is that the links work and takes the user to the appropriate sites. However, we want to look at event logging to find out if users are clicking through and then we can compare that information to what the Reading/Mobile team collects on downloads of the apps.