Wikidata has a lot of external identifiers that make it possible to reach more places in the web. It is however not always easy for people to grasp how powerful these connections are. Here is one idea for how to make this more understandable and provide some value:
Create a browser extension that gives the user an easy way to find related places on the web for the current page you are on. For example if you are on the IMDB profile of a famous actor it would show you a list of links to for example their Twitter profile and their YouTube account.