Maniphest T209801

Run English 2018 fundraising on apps
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	scblr
	Nov 19 2018, 12:02 AM

Description

We'd like to run a fundraising announcement for the 2018 English fundraiser (en6C). Please place an announcement with the following properties:

Start Date: 11/29/2018 16:00:00 UTC
End Date: 12/19/2018 23:59:00 UTC

Destination URL (Android): https://donate.wikimedia.org/?uselang=en&utm_medium=WikipediaAppFeed&utm_campaign=Android&utm_source=app_201812_6C_control

Destination URL (iOS): https://donate.wikimedia.org/?uselang=en&utm_medium=WikipediaAppFeed&utm_campaign=iOS&utm_source=app_201812_6C_control

Image URL’s on Android: US, GB/IE/AU, NZ/CA
Image URL on iOS: No image

Body copy:

US
To all our readers in the U.S.,

It's a little awkward, so we'll get straight to the point: Today we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about $16.36, but 99% of our readers don't give. If everyone reading this gave $3, we could keep Wikipedia thriving for years to come. The price of your coffee today is  all we need.

Wikipedia is a place to learn, not a place for advertising. It unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. Please take a minute to help us keep Wikipedia growing. Thank you.

GB
To all our readers in the UK,

It's a little awkward, so we'll get straight to the point: Today we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about £10, but 99% of our readers don't give. If everyone reading this gave £2, we could keep Wikipedia thriving for years to come. The price of your coffee today is  all we need.

IE
To all our readers in Ireland,

It's a little awkward, so we'll get straight to the point: Today we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about €10, but 99% of our readers don't give. If everyone reading this gave €2, we could keep Wikipedia thriving for years to come. The price of your coffee today is  all we need.

AU
To all our readers in Australia,

It's a little awkward, so we'll get straight to the point: Today we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about $15, but 99% of our readers don't give. If everyone reading this gave $3, we could keep Wikipedia thriving for years to come. The price of your coffee today is  all we need.

NZ
To all our readers in New Zealand,

It's a little awkward, so we'll get straight to the point: Today we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about $15, but 99% of our readers don't give. If everyone reading this gave $3, we could keep Wikipedia thriving for years to come. The price of your coffee today is  all we need.

CA
To all our readers in Canada,

Privacy disclaimer text:  By submitting, you are agreeing to our donor privacy policy.

Button label: Donate now

Countries included: US, CA, GB, IE, AU, NZ

Latest reference visual on Android (border below payment methods has been added in the images above)

Screenshot_1542282006.png (800×480 px, 86 KB)

Latest reference visual on iOS

Simulator Screen Shot - iPhone XS - 2018-11-13 at 11.55.13.png (2×1 px, 270 KB)

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Status	Assigned	Task
Resolved	• Mholloway	T209801 Run English 2018 fundraising on apps
Resolved	scblr	T204821 2018 English campaign fundraising on apps
Resolved	• bearND	T211214 Remove payment methods header image
Resolved	Sharvaniharan	T211216 Always show banner first in the feed

Event Timeline

scblr created this task.Nov 19 2018, 12:02 AM

Restricted Application added a subscriber: Aklapper. · View Herald TranscriptNov 19 2018, 12:02 AM

scblr added a subtask: T204821: 2018 English campaign fundraising on apps.Nov 19 2018, 12:02 AM

Hey @bearND, I’ve asked my team (fundraising) to review this until tomorrow Monday, November 19, 1800 UTC. If you don’t hear anything from us until then, the announcement in the card’s description is going to be final. Let me know if you need more details or if anything is missing in the announcement. Thanks!

Thanks, @schoenbaechler. I haven't diffed the various versions of the body texts but it looks to me that the only difference between the countries are the country names, coffee price, and average donations, like we had last year. Is this correct? Last year we used some server side templating to insert those variables. Also we'll change the text to be HTML (turn the formatting into HTML tags).

I think @Mholloway is going to handle most of the MCS parts since he's already made some updates to @JoeWalsh's patch[1] so changed the assignee accordingly.

[1] https://gerrit.wikimedia.org/r/c/mediawiki/services/mobileapps/+/473248

(...) the only difference between the countries are the country names, coffee price, and average donations, like we had last year. Is this correct?

Yes, exactly @bearND, the only change in terms of variables compared to last year is the %AVERAGE% in the US: 16.36. Here’s the complete overview of the variables:

%COUNTRY%
US: in the U.S.
GB: in the UK
IE: in Ireland
AU: in Australia
NZ: in New Zealand
CA: in Canada

%CURRENCY%
US: $
GB: £
IE: €
AU: $
NZ: $
CA: $

%AVERAGE%
US: 16.36
GB: 10
IE: 10
AU: 15
NZ: 15
CA: 15

%COFFEE%
US: 3
GB: 2
IE: 2
AU: 3
NZ: 3
CA: 3

@Mholloway: Please keep in mind that we’re going to review the announcement until this evening (Monday), November 19, 1800 UTC.

Thanks all!

Can we change 2017 to 2018 in the URLs i.e.

Android: https://donate.wikimedia.org/?uselang=en&utm_medium=WikipediaAppFeed&utm_campaign=Android&utm_source=app_201812_6C_control
iOS: https://donate.wikimedia.org/?uselang=en&utm_medium=WikipediaAppFeed&utm_campaign=iOS&utm_source=app_201812_6C_control

just to make it a bit easier to measure this year compared with last year?

Hi all,

The design and copy looks great! Thanks all for your work on this.

A couple of questions re frequency and timing :

#1. how often will these banners show up to a reader, are they set to only show up once, presumably the first time the reader visits the app during the campaign window?
#2. In the case we are in a position to end the entire English campaign earlier than the expected 12/19, could we change the adjust the end date late of the app campaign later on as well?

Thank you!

spatton subscribed.Nov 19 2018, 3:51 PM

Sure @Pcoombe, updated the card’s description with the links you suggested!

In T209801#4757691, @schoenbaechler wrote:

@Mholloway: Please keep in mind that we’re going to review the announcement until this evening (Monday), November 19, 1800 UTC.

OK!

In T209801#4758220, @jrobell wrote:

A couple of questions re frequency and timing :

#1. how often will these banners show up to a reader, are they set to only show up once, presumably the first time the reader visits the app during the campaign window?

I believe this is correct but the app teams should confirm.

#2. In the case we are in a position to end the entire English campaign earlier than the expected 12/19, could we change the adjust the end date late of the app campaign later on as well?

Yes.

• JMinor moved this task from Needs Triage to Tracking on the Wikipedia-iOS-App-Backlog board.Nov 19 2018, 7:39 PM

• Mholloway triaged this task as High priority.Nov 19 2018, 8:11 PM

• Mholloway moved this task from To Do to Doing on the Product-Infrastructure-Team-Backlog-Deprecated (Kanban) board.

#1. how often will these banners show up to a reader, are they set to only show up once, presumably the first time the reader visits the app during the campaign window?

On iOS the card appears at the top of the feed until the campaign ends, then it moves down the feed with the rest of the content for that last day. If it's dismissed it goes away entirely.

On Android the card appears at the top of the feed until it's dismissed or the campaign ends.

Dbrant moved this task from Needs Triage to Tracking on the Wikipedia-Android-App-Backlog board.Nov 20 2018, 8:37 PM

Thank you @JoeWalsh for these clarifications. Just to be sure, for iOS does this mean a reader sees a banner every time he visits the app, but in different positions depending on how many times he has visited in the past?

Also, do we have the what we need in order to track donations coming from the app?

Thanks all!

@jrobell for iOS the user sees the banner at the top of the explore feed every time they visit the app. I was incorrect in my previous comment about it moving down the feed. It disappears when the the campaign is over or the user dismisses it, same as the Android app.

For tracking, the donation links have the utm_medium, utm_campaign, and utm_source variables set.

Pcoombe closed subtask T211214: Remove payment methods header image as Resolved.Dec 6 2018, 11:41 AM

• Mholloway moved this task from Doing to Sign off on the Product-Infrastructure-Team-Backlog-Deprecated (Kanban) board.Dec 10 2018, 6:56 PM

Hey @Mholloway or @JoeWalsh, quickly checking in since it’s the campaign’s end today. 🍾
Will the banners automatically come down tonight after 23:59:00 UTC ? Thanks for a quick update.

@schoenbaechler confirmed, the banners will come down tonight after 23:59:00 UTC

scblr closed subtask T204821: 2018 English campaign fundraising on apps as Resolved.Jan 14 2019, 11:15 AM

• Mholloway closed this task as Resolved.Jan 15 2019, 11:40 PM

Dbrant closed subtask T211216: Always show banner first in the feed as Resolved.Mar 6 2019, 7:11 PM

	F27212797: Simulator Screen Shot - iPhone XS - 2018-11-13 at 11.55.13.png
	Nov 19 2018, 12:02 AM

Run English 2018 fundraising on appsClosed, ResolvedPublicActions

Description

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Run English 2018 fundraising on apps
Closed, ResolvedPublic
Actions

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