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[User links] How often do various links within desktop navigation get clicked?
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Description

Description

We recently consolidated user links into a user menu. Some people have requested that Watchlist be taken out of the menu and placed in the site header, for quick/direct access (T288638). We would like to understand how often the Watchlist link is clicked across various projects (Wikipedia, Wikidata, Commons, etc.). This information will help us determine if the feature should be Wikipedia-specific or not.

Later, we expand the request to all navigation links, listed below:

  • Watchlist
  • Talk
  • Sandbox
  • Preferences
  • Beta
  • Contributions
  • Log out

Clicks on below links will not be measured. Because they are beta features, we did not enable tracking them.

  • Translations
  • Uploaded media

Questions to answer

  • What is the frequency of clicks to these links?
  • What is the pattern from before/after implementing the user menu
  • Does edit count affect this in any way?

Deployment

User menu feature was deployed on pilot wikis on August 10 (https://phabricator.wikimedia.org/T288274#7274272)
Pilot wikis: frwiktionary, hewiki, ptwikiversity, frwiki, euwiki, ptwiki, kowiki, trwiki, srwiki, bnwiki, dewikivoyage, vecwiki, fawiki, incubatorwiki

Done

  • To answer @alexhollender 's question to support design decisions:
    • what is the frequency of clicks to these links by logged-in users on each wiki family?
  • To answer @ovasileva 's questions to understand the impact of user menu deployment on pilot wikis.
    • What is the frequency of clicks to these links?
    • What is the pattern from before/after implementing the user menu?
    • Does edit count affect this in any way?
    • What is the pattern if split the data into edit buckets?

Analysis report & code:

  • Analysis of number of clicks

http://nbviewer.org/github/jenniferwang-wmf/WEB_user_menu_2021/blob/master/User_menu_logged-in_user_before_after_report-by_skin_version.ipynb

  • Analysis of click through rate

http://nbviewer.org/github/jenniferwang-wmf/WEB_user_menu_2021/blob/master/3_User_menu_logged-in_user_before_after_report-new_skin_version.ipynb

Decision to be made

Event Timeline

LGoto triaged this task as High priority.Aug 24 2021, 5:09 PM

@alexhollender, @jwang - I think we might have some data on this from the beginning of the project, although the updated numbers would also definitely be helpful. @jwang - when looking into this, would it be possible to split the data into edit buckets? My intuition says that the number might be higher for more veteran editors.

ovasileva renamed this task from [User links] How often does "watchlist" get clicked? to [User links] How often do various links within desktop navigation get clicked?.Sep 2 2021, 7:16 PM
ovasileva updated the task description. (Show Details)
jwang updated the task description. (Show Details)
jwang updated the task description. (Show Details)

Hi @alexhollender , as we discussed on slack, data instrumentation is only enabled on 14 pilot wikis with 20% sample rate. Wikidata and commons are not one of pilot wikis, therefore we don’t have data for Wikidata and Commons.

Following data is collected from the 14 pilot wikis between January 1st, 2021 and July 31st, 2021 and categorized by the wiki family. It shows on wikis in wikipedia, wikivoyage and wikiversity, watchlist is most often clicked link (>40%) , while contributions is at the second place. On wikis in the wiktionary and incubator family, Contributions is the most clicked link.

project_familytotal_clickswatchlist_pctcontributions_pctpreferences_pctmytalk_pctbetafeatures_pctlogout_pctsandbox_pctWikis included
wikivoyage68145%43%3%2%06%0dewikivoyage
wiktionary346937%51%2%4%060frwiktionary
incubator85711%44%10%7%3%25%0incubatorwiki
wikipedia50468552%30%2%5%065%hewiki,frwiki, euwiki, ptwiki, kowiki, trwiki, srwiki, bnwiki, vecwiki, fawiki
wikiversity15441%24%7%12%1%15%0ptwikiversity

Have analyzed the impact of user menu deployment on pilot wikis by following dimensions.

  • What is the frequency of clicks to these links?
  • What is the pattern from before/after implementing the user menu?
  • Does edit count affect this in any way?
  • What is the pattern if split the data into edit buckets?

Conclusions: The trends are in line with our expectations.
Analysis report & code: https://nbviewer.org/github/jenniferwang-wmf/WEB_user_menu_2021/blob/master/User_menu_logged-in_user_before_after_report.ipynb

Re-analyzed by skin version, especially focused on new skin version. We found after deployed new user menu, the numbers of clicks on user links by users with new skin decreased on all types of links. The changes varied between -48% ~ -80%.

We cannot confirm whether the issue T300901 impacted our deployment analysis because the historical data of skin preference changes has been wiped.

Report:
http://nbviewer.org/github/jenniferwang-wmf/WEB_user_menu_2021/blob/master/User_menu_logged-in_user_before_after_report-by_skin_version.ipynb

In below report, we reviewed the total number of clicks per init events on each available user tools by each pilot wikis. The initiation events are recorded in DesktopWebClickTracking schema. The init event is fired for everyone who’s eligible for click tracking. The rate of clicks per init events is the click through rate of the users who clicked the links out of users who are eligible to click. We found after the deployment the click through rate decreased on all types of links which have moderate traffic. The changes varied between -47% ~-84%. It's consistent with the trend we see in the number of the clicks mentioned in report2.

Report: http://nbviewer.org/github/jenniferwang-wmf/WEB_user_menu_2021/blob/master/3_User_menu_logged-in_user_before_after_report-new_skin_version.ipynb