As an editor I can get paste a link or DOI into a simple form to get an auto-filled citation.
A user has their cursor in a place they would like to add a citation.
They click the Cite button on the toolbar.
An inspector opens in context, showing the title "Cite" a URL field, and a "Lookup" button.
Click-through prototype http://invis.io/HR2DK2FXM
Detail of citation inspector
Include line below field with link that opens the manual citation dialogue.
Manual Citation Dialogue
First step now includes all items in the former Cite menu
DOI error - if incorrect amount of characters entered
URL error - if page not found