The help panel is a feature that allows newcomers to post questions directly to their wiki's help desk while they are in the middle of editing a page. The panel also provides a set of five recommended help links that are quite popular -- in wikis with the help panel between 40% and 50% of users who open the help panel click one of the links.
As noted in T211117: Help panel: provide ability to vary links by context, there is a desire to manage help panel links (the 5 default links, and any links that are varied by context, as well as the "View more help" link) on-wiki. Currently, the links are maintained in configuration and SWAT deployments are required to update them.
Our current view is that we should implement a system to manage the help panel links on-wiki before attempting to vary links by context (T211117).
The idea would be to have a page like Mediawiki:HelpPanelLinks with either a documented wikitext format or a JSON content model (h/t @Urbanecm) on how the links should be structured.