User story:
As a Product Manager, I want to explore the difference in activation rates between the new and old Impact module's empty state on mobile, because I want to be sure all Growth features improve activation and retention.
Background & research:
Impact module leading indicators seem healthy and we've received positive feedback about the new design from newcomers and experienced editors. However when we look at Activation data we see that is appears there is a slightly lower activation rate for the new impact module on mobile:
Before a newcomer has activated (edited for a first time) they will only see the impact module's empty state. So this change in activation only relates to the empty state, not the actual new impact module. The old empty state design is very similar to the new empty state design, so we would expect to see no change in the Activation rate.
| Old Impact module | New Impact Module |
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Acceptance Criteria:
- Resolve all subtasks and ensure the new impact module is ready to scale to more wikis
