What teams or group is this for?
Who is your main point of contact and contact preference?
What are the details of your request? Include relevant timelines or deadlines
The Growth team has been running an A/B test in which they are testing a new and improved Impact module on the newcomer homepage.
They are seeing an odd result though: fewer newcomers are “activating” (AKA editing for the first time). This result is unexpected because the empty state of the new and old impact modules are nearly identical. There shouldn’t be any change in activation because before a user has edited for the first time, they basically see the same design. The only fundamental difference is that the the new empty state is built using Vue. Growth engineers & Growth QA have been testing and trying to determine what’s happening, but have been pretty stumped.
The growth team is requesting borrowing some of DST's time to help investigate and brainstorm potential causes and solutions.
How does the request fit within departmental or foundation priorities?
Is this request urgent or time-sensitive?
Not super urgent, but would block further scaling.