Design CentralNotice banner for Usability Improvements design feedback
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	ppelberg
	Feb 11 2022, 10:58 PM

Description

In T300821, we will be running a CentralNotice "campaign" that invites Senior Contributors to experiment with, and share feedback about, the Topic Container prototypes we are building in T301139.

This task involves the work with designing the banner that will run in CentralNotice and invite people to try the Topic Container prototypes.

Requirements

Meta

Colors used in banner ought to be a part of the Wikimedia color palette
People ought to be able to dismiss the banner so that they do not need to see it again

NOTE: official banner constraints can be found in Creating a banner.

Banner

Call to action that invites people to try the Topic Container prototype(s)
- Note: the call to action should lead people to Talk pages project/Usability/Prototype/Topic Containers.
Text that helps people understand and decide whether they are interested in the invitation (read: call to action) we are putting in front of them
Imagery of some sort that catches peoples' attention and compels them to engage with the text/call to action contained within the banner

Banner Design

Mockup	Copy	Call to Action
	`Your input is needed! Help improve talk pages by sharing feedback about a new section heading design.`	See new design

Done

A banner that meets the ===Requirements above is "submitted" to Community banner templatev2

Related Objects
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Status	Assigned	Task
Open	None	T276497 Scale DiscussionTools to all projects
Open	None	T366095 Deploy comment thanking to all wikis
Open	None	T310959 Scale Usability Improvements to all projects
Open	Trizek-WMF	T319146 [Release Ticket] Offer Usability Improvements as default-on feature at all projects (desktop)
Resolved	ppelberg	T302547 [Usability Improvements] Deploy as Beta Feature at all wikis (desktop)
Resolved	ppelberg	T282639 [Release ticket] Deploy Topic Containers as Beta Feature at Partner Wikis
Resolved	ppelberg	T300821 Run CentralNotice campaigns inviting feedback about Usability Improvement prototypes
Resolved	• iamjessklein	T301594 Design CentralNotice banner for Usability Improvements design feedback

Event Timeline

ppelberg created this task.Feb 11 2022, 10:58 PM

ppelberg updated the task description. (Show Details)Feb 12 2022, 12:41 AM

ppelberg updated the task description. (Show Details)

ppelberg added a project: Design.Feb 14 2022, 6:01 PM

Adding "dismissibility" requirement per the guidance @NRodriguez shared offline.

ppelberg mentioned this in T300821: Run CentralNotice campaigns inviting feedback about Usability Improvement prototypes.Feb 17 2022, 7:52 PM

ppelberg mentioned this in T302120: [Arabic Speakers] Run CentralNotice campaign inviting Topic Container feedback .Feb 18 2022, 10:48 PM

ppelberg mentioned this in T302121: [Partner Wikis] Run CentralNotice campaign inviting Usability Improvements feedback .Feb 18 2022, 10:51 PM

ppelberg mentioned this in T302122: [Big Wikis] Run CentralNotice campaign inviting Topic Container feedback .

ppelberg moved this task from Incoming to Upcoming on the Editing-team (Kanban Board) board.Feb 21 2022, 10:33 PM

ppelberg moved this task from Upcoming to Ready to Be Worked On on the Editing-team (Kanban Board) board.Feb 21 2022, 10:37 PM

ppelberg moved this task from Backlog to Triaged on the DiscussionTools board.Feb 24 2022, 4:14 PM

I made two banner options for you to review. All feedback welcome.

Option 1:

Option 2:

• iamjessklein claimed this task.Feb 25 2022, 5:08 PM

• iamjessklein updated Other Assignee, added: ppelberg.

• iamjessklein moved this task from Ready to Be Worked On to Doing on the Editing-team (Kanban Board) board.

• iamjessklein reassigned this task from • iamjessklein to ppelberg.Feb 25 2022, 8:51 PM

• iamjessklein moved this task from Doing to Blocked / Needs More Work on the Editing-team (Kanban Board) board.

• iamjessklein updated Other Assignee, removed: ppelberg.

Dyolf77_WMF subscribed.Mar 1 2022, 5:26 PM

@iamjessklein: building on what you shared in T301594#7738460:

1. Which of the versions below do you think will best most effective at engaging people and causing them to understand what it is they are being invited to do?
2. For the option you prefer, what – if any – edits would you suggest making to it to make it more effective at meeting the objectives stated above?

Banner copy

Version	Copy	Call to Action
Version 1 (specific)	Your input is needed! Help improve talk pages by sharing feedback about a new design for section headings.	View prototype
Version 2 (broad)	Your input is needed! Make talk pages more useful by sharing sharing feedback about a new design.	View design

cc @Whatamidoing-WMF + @Dyolf77_WMF

ppelberg reassigned this task from ppelberg to • iamjessklein.Mar 9 2022, 7:41 PM

Peter, I like this simpler language. It would be possible to shorten the sentences (e.g., "Help improve talk pages. Share feedback...") but I don't think it is necessary to do so.

For the Call to Action, I think that "View prototype" may be needlessly complicated. Maybe "See the new design" or "Try it now"?

Based on a convenience sample of whichever of my teammates replied first, the second (broader) banner was preferred 3:1 over the first (specific) option.

In T301594#7768718, @Whatamidoing-WMF wrote:

Peter, I like this simpler language. It would be possible to shorten the sentences (e.g., "Help improve talk pages. Share feedback...") but I don't think it is necessary to do so.

For the Call to Action, I think that "View prototype" may be needlessly complicated. Maybe "See the new design" or "Try it now"?

This is helpful – thank you, @Whatamidoing-WMF. +1 to the idea of making the call-to-action more explicit.

With the feedback your teammates shared in mind (T301594#7775614), I'd like for us to move forward with language that is closer to the "specific" version shown in T301594#7765400. As you noted offline, we can always experiment with the broader version in T302121 and/or T302122.

Reason being: I think being specific about the changes being proposed in this design will enable Senior Contributors to more quickly decide whether this is a consultation they want to participate in or not because they will have a clear sense of the scope of the changes we are inviting them to review.

With the above in mind, I've added – what I'm proposing to be – the final version of the CentralNotice banner design to the description's === Banner Design section.

ppelberg updated the task description. (Show Details)Mar 15 2022, 12:51 AM

With T301594#7776320 posted, we've finalized the design of the CentralNotice banner. This means, this task can be resolved and work on T303562 can now begin.

ppelberg mentioned this in T303562: Translate Topic Container CentralNotice campaign banner into Arabic.Mar 15 2022, 12:56 AM

ppelberg mentioned this in T305737: Translate CentralNotice campaign banner into partner wiki languages.Apr 8 2022, 6:02 PM

sgrabarczuk mentioned this in T304839: [Spike] Explore possibility of running a banner suggesting that logged-in users opt-in to desktop improvements.Apr 28 2022, 5:43 PM

	F35006008: Screen Shot 2022-03-14 at 5.51.20 PM.png
	Mar 15 2022, 12:51 AM

	F34966540: Option 2.png
	Feb 25 2022, 5:07 PM

	F34966538: Option 1.png
	Feb 25 2022, 5:07 PM

Design CentralNotice banner for Usability Improvements design feedbackClosed, ResolvedPublicActions