Page MenuHomePhabricator

[Epic] Welcome emails
Closed, ResolvedPublic

Description

The Growth team has always desired to use email to engage newcomers outside the wiki. The parent epic under which this one is nested leads to all the preliminary work and thinking that the team has not executed on. This project page also describes our thinking: https://www.mediawiki.org/wiki/Growth/Personalized_first_day/Engagement_emails

In this epic, the Communications department is planning a first attempt with "welcome emails", sent to newcomers after their accounts are created. They'll opt in to receiving these emails when they create their accounts, and the Growth team will export lists to the Communications department to send via MailChimp.

Related Objects

StatusSubtypeAssignedTask
DeclinedNone
ResolvedKStoller-WMF
ResolvedFeaturekostajh
Resolvedkostajh
ResolvedTgr
Resolved mewoph
Resolved mewoph
Resolvedkostajh
Resolvedkostajh
ResolvedTgr
ResolvedTgr
Resolvedkostajh
ResolvedTgr
ResolvedSgs
Resolvedkostajh
Resolvedkostajh
Resolvedkostajh
ResolvedSgs
ResolvedSgs
ResolvedSgs
ResolvedSgs
Resolved mewoph
Resolvedkostajh
ResolvedTgr
ResolvedSgs
Resolvednettrom_WMF
Resolvednettrom_WMF

Event Timeline

@EdErhart-WMF The last export of welcome survey data was scheduled for the 30th of June, we moved it to July 1st to make sure we capture all opted-in accounts from Thursday 30. Could you confirm that make sense and confirm also that we can proceed with the planned campaign tear down T307985: End GrowthExperiments welcome email campaign task. Thank you.

@kostajh , we kept it open because the analysis work for Morten is still in To Do.

Urbanecm_WMF changed the status of subtask T311790: Welcome emails: experiment analysis from Open to In Progress.
KStoller-WMF claimed this task.

Analysis work is complete, as are all subtasks, so we can resolve this epic.