The current verification (confirmation) email can be perceived as alarming, especially with language about the user's IP address. We intend to update the verification email so that it is more welcoming to users, so that they feel encouraged to interact with the links and verify their email.
Update the verification email to have more welcoming language, so that users feel encouraged to click the verification link(s).
Besides updating the copy to be more welcoming, some other recommendations incorporated into the mock:
- Update the 'from: email sender' to the specific language wiki
- Update the reply-to address to be something like email@example.com to more clearly indicate that it is not reply-able (whereas currently the reply address is firstname.lastname@example.org)
- Update the Subject line to be more welcoming
- Add the Wikipedia logo to reassuring the user the origin of the sender
- Make the main confirm link a more prominent call-to-action button instead of a link
- Move the 'cancel' confirmation link to the very end of the message to reduce its prominence.
- Even though it is shown in the mockup, we will probably want to remove the statement about the IP address of the registration. That will be updated in a future mockup.
See this slide for examples of verification emails from other platforms.
Email contents in the mock as text
Welcome to Wikipedia: Please confirm your email address
Wikipedia $Language-wiki <email@example.com>
Thanks for adding an email to your Wikipedia account, registered from IP address $IP address.
Please click on the button below to confirm this as the email address you’d like to link to your account “$Username":
[[Confirm email address]]
Note: this confirmation code expires at $Timestamp.
Wikipedia $Language wiki
To cancel the email address confirmation (because you did not register the account or for any other reason), click on this cancellation link: