Problem
In 2018, around 5 million people donated to support Wikipedia and the Wikimedia Foundation. Donating is a popular and necessary way for readers to contributor back to the movement; not everyone who cares about Wikipedia can be an editor. The online fundraising team has put considerable time into optimizing our campaign-focused banner appeals, but these typically run for only around 6 weeks out of the year. Many readers do not see these banners. There is currently no permanent link to donate to WMF on the mobile website.
Please figure out a persistence way for people to support our mission thru monetary means, reducing the dependency on banner campaigns in the long run.
Developer notes
- Wikimedia UI has a "heart" icon glyph. Use that for the item
- The URL should use the message sitesupport-url and append the query string parameter utm_medium=mobileSidebar
- If sitesupport-url is not defined no donate menu item is added
- The new link should be feature flagged to allow us to roll back (base,amc, logged out users). Suggested: wgMinervaDonateLink
Initial concept
Online fundraising wants to test a "donate to Wikipedia" link in the mobile drawer. Here's a quick mockup for reference:
Acceptance criteria
- Add donate link to main menu on mobile for all users (AMC included)
Developer notes
The online fundraising team can probably deploy this via CentralNotice for the purpose of initial testing. We'll coordinate that and communicate target dates, geography, etc. to y'all.
Design notes
- the intention here is to add the button to the menu permanently (it is not a temporary "campaign" style change)
- @alexhollender, could you please remind me: is design approval from your team a prerequisite before testing? If so, should we do the mocks entirely on our side or would you want a more collaborative process?
QA Results - Beta
AC | Status | Details |
---|---|---|
1 | ✅ | T219793#6268319 |
QA Results - Prod
AC | Status | Details |
---|---|---|
1 | ✅ | T219793#6275276 |