Summary
A user clicking (long clicking?) on a link on the mobile web is shown a preview of the destination so that they can learn a quick definition and choose whether or not to continue on to the destination.
Page previews are an incredibly useful feature on desktop to maintain context and avoid opening many tabs or new browser windows. Since window management is even clumsier on mobile devices, page previews would prove exceptionally useful on phones and tablets too. The work required is more than just turning it on for MinervaNeue. The mobile UI will need an update and perhaps the precedent set by Android's link previews can be considered.
Rationale
Launching on Android has shown an increase in engagement and web survey data shows overwhelmingly positive feedback. Similarly, the feature is available on desktop for all wikis and has been received well.
Success Metrics
Overall clicks on blue links increase by 5%. The hypothesis is that there are two types of use cases for clicking a blue link:
- I want to read the article
- I want to know what this is (and a simple definition will do)
If we can lower the cost for group #2, without raising the cost too much for Group #1, users overall will see a higher reward/cost for clicking on links and will click on more links. There are secondary, descriptive metrics to ensure that Group #1 users aren't having a hard time, but this is the primary driver of whether or not this is adding user value.
External Dependencies
- Community Liaisons are instrumental for this rollout
Unknowns
- A risk is also that the community of editors or readers will not like this feature
Product Plan
Implementation
A user clicking (long clicking?) on a link on the mobile web is shown a preview of the destination so that they can learn a quick definition and choose whether or not to continue on to the destination.
User Stories
As a user on the mobile site
I want to be able to view previews of links before clicking on them
So that I can get context quicker
User experience should match Android experience (though the additional menu items that we see in the Android version are not necessary to the MVP)
Acceptance criteria:
- Code for this feature must live in the Popups extension