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[EPIC] Growth: Welcome survey
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Description

This epic contains all tasks related to the "Welcome Survey" project as part of the "Personalized first day" idea pursued by the Growth team. See here for a brief summary and community discussion of this idea.

In this epic, we will only be doing the "Welcome Survey" work described below: simply adding questions to the account creation experience to begin gathering the data. We won't be changing the user's experience based on those answers yet. That would occur in a different calendar quarter, and would be a different epic.

Problem

When new editors create accounts, they are simply redirected back to the page where they were before. They do not get much additional guidance or content, and nothing suited to their individual interests or needs. This is a missed opportunity to guide new editors at the moment when they need it most.

Potential solution

Part 1: Ask new editors additional questions during their account creation process, such as their reason for creating an account, what they are trying accomplish, topics that they are interested in, or whether they want to meet a mentor.

Part 2: After the login is created, we can direct the new editors to help content that is relevant for their goals, or to WikiProjects that match their interests, or potentially match them with a mentor who shares their interests.

Issues

  • Additional questions would need to be optional.
  • We would want to make sure that this doesn't make registration too difficult.
  • By doing Part 1 first, we can add these questions before we decide exactly how the new editor experience will change according to the answers. The learning from the questions themselves will be valuable enough.
  • There is currently an experiment underway by the Research team for matching new users with other editors based on questions asked near to their registration.

Post-discussion summary

This idea has a high potential for learning, but it's important that additional questions do not deter new editors from creating their accounts. As a baseline, we will want to find out what percentage of people who start the signup process do not complete it. It was pointed out that some wikis have Guided Tours implemented that show new editors a little about editing and navigating right after they create accounts. We would need to be mindful of which wikis have those so that we do not get in the way of those tours. Editors from a few communities suggested that right after account creation could be a good opportunity to let new editors know about local events, since off-wiki events are productive for retention and engagement.

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Event Timeline

Restricted Application added a subscriber: Aklapper. · View Herald TranscriptOct 5 2018, 9:08 PM
JTannerWMF moved this task from FY 2019-20 to Q2 2019-20 on the Growth-Team board.Jan 3 2019, 3:54 PM
MMiller_WMF renamed this task from [EPIC] Growth: Personalized first day (Part 1) to [EPIC] Growth: Welcome Survey.Jan 17 2019, 12:04 AM
MMiller_WMF updated the task description. (Show Details)
MMiller_WMF renamed this task from [EPIC] Growth: Welcome Survey to [EPIC] Growth: Welcome survey.Jan 17 2019, 11:32 PM

I am leaving this epic open because there are several open tasks that are actually underway right now, such as experiments with the Vietnamese abandonment rate and publishing research reports.